An action figure is a poseable character figurine, made of plastic and other materials, and often based upon characters from a picture, comic book, video game, or television program. These action figures are generally marketed toward boys and adult collectors.
In accordance with a study in Sweden, action figures with traditional masculine traits primarily target boys. Many commonly marketed as a kids' toy, the action figure has gained wide acceptance as an adult collector item. In such a case, the item may be produced and designed on the assumption it will be bought solely for display.
The adult collector market for action figures expanded with companies such as McFarlane Toys, Palisades, and NECA. Said companies have given numerous movie characters, musicians, and athletes their initial highly detailed figures. They are commonly intended as statuesque display pieces rather than toys. Child-oriented lines such as the Masters of the Universe revival and Justice League Unlimited, however, still evoke adult collector followings as well. Comic book firms will also be able to get figures of these characters produced, irrespective of whether they appeared in movies or animated cartoons. Examples of firms that produce comic figures and merchandise almost exclusively include Toy Biz and DC Direct.
Adult-oriented figure lines in many cases are exclusive to specific chain stores as opposed to mass retail. Popular lines frequently have figures available exclusively through mail-in offers and comic conventions, which raises their value significantly. Ploys such as packaging "errors" and "short-packed" figures have already been utilized by toy companies to improve collector interest.
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Snorlax Action Figure
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